Eloise Ambursley founded Oat Canada with her husband, Jamari, due to her efforts to be more health-conscious. Since Ambursley has a nut allergy and Jamari is lactose-intolerant, dairy milk and nut-based alternatives did not suit either of their needs. So, they made their own milk. Together, the couple founded Oat Canada with a mission to help Canadians live healthier lives without stressing about it. In July 2020, Oat Canada made its debut in coffee shops around Toronto and has since expanded over to Costco stores all across Ontario. Most recently, Ambursley pitched the oat-based milk product with Jamari on Season 15 of Dragon’s Den and received an investment of $100,000 for 10 percent of their company.