The business cycle is a function of things under control like monetary policy or regulations and not controllable because of external factors like war or contagions. That is why we see recessions, depressions, and expansions running in 8 to 12 year cycles. What if there was a predictability to smart actions at each stage of the cycle? Our presentation covers that predictability and how the market leading companies understand the opportunity to strengthen the businesses core during the contraction and gain a revenue multiple during an expansion