Just weeks ago, the big trends in consumer packaged foods were plant-based alternatives to meat and dairy, keto diet appropriate foods and sustainable convenience. Then, in the first week of March, everything changed. Carb conscious consumers started baking bread; everyone rediscovered their kitchens; and, journalists and industry insiders started worrying about the health of our meat and dairy supply chains. As the Canadian and global economies begin to re-calibrate in the coming months, how should food innovation teams and marketers approach new product development? Will the projects in their new product pipelines remain relevant to post-COVID19 consumers? Or will tastes and trends have changed? In a time when businesses will be wanting to invest R&D dollars carefully, it will be more important than ever to understand what product launches will resonate with consumers. Join veteran food product developer and front end marketer Dana McCauley for a discussion about how to fill your company’s innovation pipeline in the post COVID economy.
(Mercredi) 12:00 pm - 1:00 pm EST
Canadian Institute of Food Science and Technology