{"id":133207,"date":"2021-12-16T08:31:58","date_gmt":"2021-12-16T13:31:58","guid":{"rendered":"https:\/\/wekh.ca\/?post_type=entrepreneurs&#038;p=133207"},"modified":"2024-11-19T16:00:13","modified_gmt":"2024-11-19T21:00:13","slug":"noura-sakkijha","status":"publish","type":"entrepreneurs","link":"https:\/\/wekh.ca\/fr\/entrepreneurs\/noura-sakkijha\/","title":{"rendered":"Noura Sakkijha"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p role=\"heading\">En 2015, Noura Sakkijha, bijouti&egrave;re de troisi&egrave;me g&eacute;n&eacute;ration, a quitt&eacute; son emploi dans l&rsquo;ing&eacute;nierie pour fonder Mejuri, alors qu&rsquo;elle attendait des jumeaux. M&ecirc;me si le moment semblait mal choisi, Noura br&ucirc;lait de donner libre cours &agrave; sa passion. Elle avait remarqu&eacute; que le mode traditionnel de commercialisation des bijoux aupr&egrave;s des hommes, comme des cadeaux on&eacute;reux et occasionnels, n&rsquo;&eacute;tait plus adapt&eacute; au march&eacute; moderne. Ciblant les jeunes femmes urbaines, Noura est en passe de r&eacute;ussir &agrave; instaurer un nouveau comportement d&rsquo;achat consistant, pour les femmes, &agrave; s&rsquo;acheter elles-m&ecirc;mes leurs bijoux de luxe. Bien que Mejuri poss&egrave;de un nombre limit&eacute; de boutiques physiques, l&rsquo;entreprise est aliment&eacute;e par les ventes en ligne avec l&rsquo;aide d&rsquo;influenceuses dans les m&eacute;dias sociaux, un mod&egrave;le permettant aux prix d&rsquo;&ecirc;tre bien inf&eacute;rieurs &agrave; ceux pratiqu&eacute;s par la joaillerie de qualit&eacute; traditionnelle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&hellip;<\/p>\n","protected":false},"author":31,"featured_media":133227,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"company-size":[],"diversity-category":[6624,6619],"industry":[6617],"location-province":[6612],"post-status":[],"class_list":["post-133207","entrepreneurs","type-entrepreneurs","status-publish","format-standard","has-post-thumbnail","hentry","diversity-category-nouvel-arrivant","diversity-category-racialisee","industry-commerce-de-detail","location-province-ontario"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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