Is Twitter a Viable Commercial Use Platform for Small Businesses? an Empirical Study Targeting Two Audiences in the Small Business Community

The Internet community is abuzz with talk about Twitter, blogging about Twitter, and of course, tweeting on Twitter. Twitter is a mini-blogging tool that gives its users 140 characters to answer one question: What are you doing? The character limit makes Twitter different from other social networking sites. Simplicity makes the learning curve for Twitter short, drawing in a diverse group of users looking for a way to stay in touch with friends and family, networking with professionals, keeping up with industry news, or staying in tune with their favorite celebrity tweeters. Twitter’s growth is evident, but the media suggest that businesses are flocking to Twitter looking for a simple, cheap way to market their business and communicate the latest industry news about their company. Small business owners might ask: Is Twitter a viable marketing tool for my business?

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