Media and entrepreneurship: What do we know and where should we go?

As a scientific field of research, entrepreneurship has strong relevance to media. The essential characteristics of the entrepreneurial activities such as creation, innovation and novel ways of thinking are critical in building media business success. The purpose of this article is to review articles and books focused on researching entrepreneurial issues on media industries. The survey was conducted using bibliographic databases to search for articles and books published between 1971 and 2005. The number of articles found was very limited, and an increasing trend for researching media and entrepreneurship was detected. Nonetheless, the current entrepreneurship research in media industries is unevenly distributed, with newspapers, film and music being the favoured industries, and the topics of innovation and entrepreneur the most frequently addressed. Given the results of the survey, a research agenda is suggested.

Key Words: media, media firms, entrepreneurship, literature survey

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