The Intersection of Motherhood & Entrepreneurship

While numerous studies have explored the relationships between gender and entrepreneurship, limited focus has been placed on mom entrepreneurs, women who are running their businesses while caring for their young children. The Intersection of Motherhood & Entrepreneurship report aims to:

• Understand the main challenges that Canadian mom entrepreneurs faced during the pandemic
• Identify strategies that mom entrepreneurs used to balance motherhood and entrepreneurship, as well as solutions to child care support
• Provide actionable recommendations to highlight areas of opportunity, support and inspiration that could benefit mom entrepreneurs’ long-term growth and success.

The following report offers a glimpse of mom entrepreneurs’ constant struggles, the adverse effect of the pandemic on their businesses and some of the creative strategies they adopted to overcome daily hurdles during the pandemic. This report also provides a set of multifaceted recommendations and offers a way forward for future studies.

This report was only produced in English.

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