Jen Kelly

Jen Kelly, alongside her business partner Rebecca Perren, is the Co-Founder and Co-CEO of Pehr, a fast-growing children’s lifestyle brand that offers sustainable and thoughtfully-designed products, including clothing and nursery decor. They have built a strong roster of domestic and international retail partners and sell directly through their website, shoppehr.com. Jen and her partner have been friends since grade school and grew up in a small town a couple of hours outside of Toronto. Before starting Pehr, Jen was an Account Director at Leo Burnett advertising agency and worked on the accounting side of advertising for over 10 years, perfecting her creative sensibility and love for brand building. Jen started Pehr with Becca as a side project while still working their regular jobs, but eventually transitioned to working on it full-time. Pehr is a result of their combined skills, passion, and journey of learning and growing, and continues to evolve as the business grows. Pehr was awarded the Profit 500 List of Canada’s Fastest-Growing Companies in 2019.