As the impact of COVID-19 is felt across the world, Canadians businesses are experiencing unprecedented disruptions. Businesses know that they can’t continue business as usual; knowing that their regular marketing tactics will not resonate with their customers and could do more harm than good during such crises. Ideally before a crisis presents itself, it’s a good idea to have a crisis management plan incorporating your marketing plan in place. If one isn’t in place, irrelevant or insensitive content could be delivered. This seminar will push you to think about your content, media spend, and how to adapt your current strategies and tactics to best manage through the difficult time. The seminar will also guide you to be proactive so that when you’re able to market your goods or services again, you are quickly able to do so.
(Jeudi) 10:30 am - 11:30 am EST
Mississauga Business Enterprise Centre