juin, 2020

09juin2:30 pm3:30 pmNail Your Value Proposition (Positioning Your Business for Success)Remote


Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.

A well-crafted and logical value proposition justifies the reasons for your business’ existence. As such, the value proposition goes way beyond developing good marketing and sales materials – it informs your entrepreneurial strategy, business model, fundraising strategy, and key performance metrics. In this webinar, led by Ivey Business School professor, Larry Plummer, we’ll explore the elements that form a strong and long-lasting value proposition.


(Mardi) 2:30 pm - 3:30 pm EDT




Western Entrepreneurship