National Culture, Gender Inequality and Women’s Success in Micro, Small and Medium Enterprises

Barriers faced by women entrepreneurs are different from the barriers faced by male entrepreneurs. These barriers differ based on age, culture, geographical region, education, marital status and ethnicity. This paper investigates barriers faced by women entrepreneurs and the moderating effect of culture on the relationship between barriers faced by women entrepreneurs and women entrepreneur’s success in micro, small and medium enterprises. The five main research findings from this study are (1) gender inequality is a major barrier to women’s success in micro, small and medium enterprises, (2) national culture is positively related to barriers faced by women entrepreneurs, (3) barriers faced by women entrepreneur’s is negatively related to women entrepreneurs’ success in micro, small and medium enterprises, (4) national culture is negatively related to women entrepreneurs success in micro, small and medium enterprises and (5) culture moderates the relationship between gender inequality and women’s success in micro, small and medium enterprises.

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