What should we Teach in the New Ventures Class? An Empirical Analysis

Historically, entrepreneurship has been represented primarily by a single central course in the business curriculum. This central course on creating new ventures remains at the heart of entrepreneurship education in most institutions. Little research has examined the content of this course.In this research we seek to identify the current content of “Creating New Ventures.” We review systematically the leading textbooks, then use those identified topics to survey leading faculty to see how they construct a new ventures course. A survey of faculty identifies core concepts for the course, including opportunity assessment, business planning and resource assembly. Results also distinguish entrepreneurship from other areas such as strategy and technology management.

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