Elaine McReary is one of the co-founders of POUF, a brand that offers smoking accessories designed specifically for women. Along with her fellow co-founders, Shaeley Gibbins and Katryna Ramoutsakis, Elaine started the company during their university years after struggling to find quality smoking accessories that were also relevant to their female lifestyles. POUF’s mission is to de-stigmatize female smoking and make the culture more accessible to women. The brand offers a range of products including their signature Everyday Grinder and J-case in black and white, catering to a modern and minimalist aesthetic. In 2022, Complex CA recognized POUF as one of 45 Women-Owned Businesses You Need to Know.
