Hailey Jeffries

After earning her business degree in Toronto, Hailey moved back to Brandon, Manitoba to get involved in the family farming business. Already growing fava beans for livestock feed, Hailey looked for new markets for the high-protein, plant-based protein. Recognizing the market need for processed fava ingredients, she undertook the necessary research and development to make her fava products marketable. She found help in the Calgary-based accelerator called District Ventures, founded by Dragons Den’s Arlene Dickenson. Now, Prairie Fava sells processed plant-based protein ingredients in a number of markets across North America and Asia, and continues to attract funding for further capacity-building.