Jenny Frankel

Jenny Frankel is the founder and CEO of NUDESTIX, a Toronto-based cosmetics brand. She has a background in chemical engineering and worked on developing products for M.A.C Cosmetics before starting her own foundation brand, Cover FX, in 2000, which she later sold in 2011. However, when her teenage daughters struggled to find suitable cosmetic products to use, she listened to their concerns and investigated the beauty industry. After observing women around the world, she realized there was a gap between what the industry was offering and what real women were looking for. Her daughters wanted natural-looking, easy-to-use cosmetics in convenient packaging, which led to the creation of NUDESTIX in 2014. Now, the brand is available in 800 locations across 30 countries and continues to be a success story driven by Jenny’s vision and drive. In 2021, NUDESTIX was awarded the Best of Beauty Awards by Allure Magazine.