Originally from Saskatoon, Nicole Parmar is a marketing and growth advisor based in Vancouver. Her first company, JNJ Business Strategies Inc, is a growth marketing consulting business using data, analytics, attribution modelling and testing to grow small businesses. A former teacher, she is also a published author of several children’s books. She holds a number of certifications, and as a certified Google Partner, Nicole has helped countless tech startups accelerate growth. She has consulted for leading Canadian and global organizations, including TedX and Re/MAX.