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principles of marketing 17th edition PDF
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"Principles of Marketing, 17th Edition" is an influential textbook that serves as a comprehensive introduction to the field of marketing. This edition continues to build on its longstanding reputation, offering students and professionals a thorough understanding of key marketing concepts. The book is structured to provide a holistic view of marketing strategies, consumer behavior, market research, and the evolving landscape of digital marketing. The engaging writing style and practical examples make it accessible for readers at various levels of expertise.
The authors of the 17th edition are Philip Kotler and Gary Armstrong, both prominent figures in the marketing field. Kotler is often referred to as the "father of modern marketing," thanks to his significant contributions to marketing theory. Armstrong, who has collaborated with Kotler on numerous editions, brings a wealth of experience in teaching and writing about marketing practices. Together, they strive to make marketing principles relatable and applicable to real-world scenarios.
The book's bibliographic information is as follows:
"Principles of Marketing, 17th Edition"
Authors: Philip Kotler, Gary Armstrong
ISBN: 978-0135739285
Publisher: Pearson
Publication Year: 2021
This edition places a strong emphasis on digital marketing and the impact of technology on consumer engagement. It not only focuses on traditional marketing principles but also incorporates current trends such as social media marketing, data analytics, and ethical considerations in marketing practices. Overall, "Principles of Marketing, 17th Edition" is an essential resource for those seeking to understand the dynamic world of marketing and its role in today’s business environment.
