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Advertising & IMC: Principles and Practice 11th Edition, ISBN-13: 978-0134480435
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"Advertising & IMC: Principles and Practice, 11th Edition" explores the dynamic field of advertising and integrated marketing communications (IMC) by providing a comprehensive overview of core concepts, strategies, and practices. The book emphasizes the importance of creating a cohesive brand message across various media channels and highlights the evolving landscape of marketing in the digital age. Through real-world examples, case studies, and practical applications, it equips readers with the knowledge and skills needed to develop effective advertising campaigns and IMC strategies, while also addressing contemporary issues like social media, data analytics, and consumer behavior.
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Title: Advertising & IMC: Principles and Practice
Authors: Sandra Moriarty, Nancy Mitchell, William D. Wells
Edition: 11th Edition
Publisher: Pearson
Publication Year: 2018
ISBN-13: 978-0134480435
Pages: 672
Language: English
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"Advertising & IMC: Principles and Practice" 11th Edition provides a comprehensive exploration of advertising principles and integrated marketing communication strategies. The authors effectively blend theoretical concepts with practical applications, making it an essential resource for both students and professionals in the field. The latest edition incorporates real-world examples and case studies, enhancing the reader's understanding of contemporary challenges and opportunities in advertising. Its focus on ethical considerations and the evolving digital landscape prepares readers to navigate the complexities of modern marketing. Overall, this book serves as a valuable guide for anyone looking to deepen their knowledge of advertising and IMC practices.
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