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Essentials of Business Communication 12th Edition
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"Essentials of Business Communication 12th Edition" provides a comprehensive guide to effective business communication, incorporating practical strategies for writing, speaking, and presenting in a professional setting. The book emphasizes the importance of clear and concise communication, offering tools for crafting emails, reports, and presentations, while also highlighting the role of digital communication and teamwork in today's business environment. Through real-world examples and exercises, it equips readers with the skills necessary to succeed in their careers by fostering better interpersonal interactions and enhancing their overall communication proficiency.
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Author: Mary Ellen Guffey, Dana Loewy
Title: Essentials of Business Communication
Edition: 12th
Publisher: Cengage Learning
Publication Year: 2020
ISBN: 978-0-357-07215-3
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"Essentials of Business Communication 12th Edition" serves as a comprehensive guide that equips readers with the necessary skills to communicate effectively in the modern business environment. By covering essential topics such as writing clarity, audience awareness, and the use of technology in communication, this edition ensures that professionals can convey their messages with confidence and precision. The integration of real-world examples and practical exercises enhances the learning experience, making it an invaluable resource for students and practitioners alike. Ultimately, this book emphasizes the critical role of effective communication in achieving organizational success.
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