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Management Information Systems: Managing the Digital Firm, Global 17th Edition, ISBN-13: 978-1292403281
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"Management Information Systems: Managing the Digital Firm, Global 17th Edition" provides an in-depth exploration of how information systems influence and drive the operations of modern organizations. The book emphasizes the strategic role of technology in business and offers insights into the design, implementation, and management of information systems that support decision-making and innovation. It covers key concepts, frameworks, and real-world examples to illustrate how digital firms leverage technology for competitive advantage, enhance customer relationships, and adapt to changing market dynamics. This edition also includes discussions on emerging trends such as data analytics, cloud computing, and cybersecurity, making it relevant for students and professionals in the field of management and information technology.
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Title: Management Information Systems: Managing the Digital Firm
Edition: Global 17th Edition
ISBN-13: 978-1292403281
Authors: Kenneth C. Laudon, Jane P. Laudon
Publisher: Pearson
Publication Year: 2021
Pages: 624
Subject: Management Information Systems, Digital Business, Information Technology Management
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"Management Information Systems: Managing the Digital Firm, Global 17th Edition" provides a comprehensive exploration of how information systems impact businesses in the digital age. The text emphasizes the strategic role of technology in enhancing decision-making, fostering innovation, and driving competitive advantage. With updated case studies and real-world applications, it illustrates the dynamic relationship between information systems and business processes. The book serves as an essential resource for understanding the complexities of managing digital firms and equips readers with the knowledge needed to navigate the evolving technological landscape effectively.
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