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Marketing The Core 9th Edition
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"Marketing: The Core, 9th Edition" by Roger A. Kerin and Steven W. Hartley provides a comprehensive overview of marketing principles and practices. The book emphasizes the importance of understanding consumer behavior, market segmentation, and strategic planning in today’s dynamic business environment. With a focus on real-world applications, current trends, and integrated marketing communications, it equips students and professionals with the essential tools to develop effective marketing strategies. Rich in case studies and practical examples, the text highlights the role of digital marketing and social media in shaping modern marketing approaches.
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Author: Kerin, Roger A., Hartley, Steven W., and Rudelius, William
Title: Marketing: The Core
Edition: 9th
Publisher: McGraw-Hill Education
Publication Year: 2021
ISBN: 978-0073377726
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"Marketing: The Core, 9th Edition" offers a comprehensive and accessible overview of essential marketing concepts and strategies, making it an invaluable resource for both students and professionals. It emphasizes the importance of understanding consumer behavior and the role of technology in shaping marketing practices. The text is enriched with contemporary examples and case studies, providing practical insights that bridge theory and real-world application. As a guide to the dynamic landscape of marketing, it prepares readers to navigate challenges and leverage opportunities in an ever-evolving marketplace.
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PDF – ePub: Marketing The Core 9th Edition
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