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Retailing Management 11th Edition
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"Retailing Management 11th Edition" by Michael S. Levy and Barton A. Weitz provides a comprehensive overview of the retail industry, focusing on key concepts, strategies, and practices that drive retail success. The book covers essential topics such as retail market strategies, merchandise planning, customer experience, and technological advancements in retail operations. Through real-world examples and case studies, it aims to equip students and professionals with the tools necessary to navigate the dynamic retail landscape and make informed decisions that enhance customer engagement and business performance.
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Retailing Management, 11th Edition
Authors: Michael Levy, Barton A. Weitz
Publisher: McGraw-Hill Education
Publication Year: 2018
ISBN: 978-1259701974
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"Retailing Management 11th Edition" provides a comprehensive overview of the essential concepts and strategies in the retail industry, blending theoretical frameworks with practical applications. The updated edition emphasizes the evolving nature of retail, addressing current trends such as e-commerce and the impact of technology on consumer behavior. Case studies and real-world examples enhance understanding and application of key principles, making it a valuable resource for both students and professionals. Ultimately, the book equips readers with the tools and insights needed to navigate the dynamic landscape of retailing effectively.
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