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Marketing Health Services 2nd Edition, ISBN-13: 978-1567933369
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"Marketing Health Services, 2nd Edition" provides a comprehensive overview of marketing principles specifically tailored to the healthcare industry. The book covers essential topics such as market analysis, consumer behavior, and strategic planning, while emphasizing the unique challenges faced by healthcare organizations. Through case studies and practical examples, it illustrates how effective marketing strategies can enhance patient engagement, improve service delivery, and ultimately promote better health outcomes. This edition also addresses the impact of technology and changing regulations on healthcare marketing, making it a vital resource for professionals seeking to navigate the evolving landscape of health services marketing.
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Title: Marketing Health Services
Author(s): PhilipKotler, Joann J. G. Wright
Edition: 2nd Edition
Publisher: Health Administration Press
Publication Year: 2009
ISBN-13: 978-1567933369
Description: This book focuses on the application of marketing principles in the health care industry, offering comprehensive strategies and insights for effectively promoting health services.
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"Marketing Health Services, 2nd Edition" offers a comprehensive exploration of strategies and practices in promoting health services effectively. By integrating contemporary marketing principles with the unique challenges of the healthcare environment, the book equips healthcare marketers with practical tools and insights. It emphasizes the importance of understanding patient needs, leveraging technology, and building strong community relationships to enhance service delivery. This edition is a valuable resource for both students and professionals aiming to navigate the evolving landscape of healthcare marketing successfully.
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