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Marketing Research: Applied Insight 6th Edition Daniel Nunan, ISBN-13: 978-1292308722
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"Marketing Research: Applied Insight" 6th Edition by Daniel Nunan provides a comprehensive exploration of the principles and practices of marketing research, emphasizing the application of insights gained through data collection and analysis to drive effective business strategies. The book covers various research methodologies, data interpretation techniques, and the integration of qualitative and quantitative approaches, all while highlighting real-world case studies to illustrate how these concepts can be leveraged by marketers. It aims to equip students and professionals with the necessary tools to conduct their own research and make informed decisions based on empirical evidence.
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Title: Marketing Research: Applied Insight
Author: Daniel Nunan
Edition: 6th Edition
ISBN-13: 978-1292308722
Publisher: Pearson
Publication Year: 2017
Page Count: 528
Language: English
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"Marketing Research: Applied Insight, 6th Edition" by Daniel Nunan offers a comprehensive exploration of contemporary marketing research practices, combining theoretical frameworks with practical applications. This edition emphasizes the importance of data-driven decision-making in a rapidly evolving market landscape, equipping readers with essential tools for effective research design and analysis. Through real-world examples and case studies, Nunan illustrates how to derive actionable insights from data, making the text an indispensable resource for both students and practitioners in the field of marketing.
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