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marketing: the core 7th canadian edition PDF
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"Marketing: The Core, 7th Canadian Edition" is a comprehensive textbook designed to introduce students to the fundamental concepts and practices of marketing. This edition has been specifically tailored to meet the needs of Canadian students, incorporating local examples, case studies, and relevant data to enhance learning. The book is structured to facilitate a clear understanding of marketing principles, strategies, and applications in various contexts.
The textbook is authored by Roger A. Kerin, Hartley, and Rudelius, who bring a wealth of expertise and experience in the field of marketing. The ISBN for the 7th Canadian Edition is 978-1260087067. It is published by McGraw-Hill Education, a reputable publisher known for its educational resources. This edition reflects the latest trends and developments in the marketing landscape, ensuring that students receive up-to-date information.
Each chapter in this edition covers key marketing topics, including market research, consumer behavior, product development, promotional strategies, and digital marketing. The book emphasizes practical applications and critical thinking, encouraging students to engage actively with the material. Through numerous real-world examples and case studies, learners can see how marketing theories are applied in practice, enhancing their understanding of the subject matter.
"Marketing: The Core, 7th Canadian Edition" serves as an essential resource for students pursuing careers in marketing and related fields. It not only provides foundational knowledge but also equips students with the analytical tools necessary to navigate the evolving marketing landscape. The combination of theoretical content and practical applications makes it an invaluable asset for anyone looking to succeed in the marketing profession.
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PDF: marketing: the core 7th canadian edition
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