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Principles of Marketing Global 17th Edition, ISBN-13: 978-1292220178
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The "Principles of Marketing Global 17th Edition" provides a comprehensive overview of marketing concepts, emphasizing the global marketplace's dynamics. This edition delves into the foundational principles of marketing, exploring topics such as consumer behavior, market segmentation, and marketing strategies, while integrating current trends and technologies shaping the industry. Through real-world examples and case studies, the book illustrates how businesses can effectively navigate cultural differences and leverage global opportunities, making it essential for students and marketing professionals looking to understand the complexities of marketing in an interconnected world.
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Title: Principles of Marketing
Authors: Philip T. Kotler, Gary Armstrong
Edition: 17th
Publisher: Pearson
Publication Year: 2018
ISBN-13: 978-1292220178
Format: Hardcover/Paperback/E-book (check specific edition)
Pages: Approximately 800 (exact page count may vary by edition)
Language: English
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"Principles of Marketing Global, 17th Edition" offers a comprehensive exploration of marketing concepts with a global perspective. It emphasizes the importance of understanding diverse markets, customer behavior, and the impact of technology on marketing strategies. The book successfully integrates contemporary examples and case studies, making it relevant for students and professionals alike. Through its structured approach, it equips readers with the essential tools and insights needed to navigate the complexities of the global marketing landscape, ultimately fostering a deeper appreciation for the dynamics of international business.
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PDF: Principles of Marketing Global 17th Edition, ISBN-13: 978-1292220178
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