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Retail Management 13th GLOBAL Edition Joel R. Evans, ISBN-13: 978-1292214672
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"Retail Management 13th Global Edition" by Joel R. Evans provides a comprehensive overview of retailing principles and practices, emphasizing the dynamic nature of the retail environment. The book covers key topics such as retail strategy, consumer behavior, store location, merchandising, and e-commerce, integrating current trends and technologies shaping the industry today. With practical examples, case studies, and a focus on global retail practices, it equips students and professionals with the knowledge necessary to navigate the complexities of the retail sector and adapt to its evolving landscape.
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Title: Retail Management
Author: Joel R. Evans
Edition: 13th Global Edition
ISBN-13: 978-1292214672
Publisher: Pearson Education Limited
Publication Year: 2019
Subject: Retail Management, Business Administration.
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The 13th Global Edition of "Retail Management" by Joel R. Evans offers a comprehensive and insightful analysis of the dynamic retail landscape, emphasizing both traditional and digital strategies. It equips readers with essential concepts and practical tools necessary for effective retail management, covering topics such as customer engagement, supply chain dynamics, and the impact of technology on consumer behavior. By integrating real-world examples and contemporary case studies, this edition ensures that students and professionals alike can navigate the complexities of modern retailing and apply best practices to drive success in their business endeavors. Overall, the book serves as an invaluable resource for those seeking to understand and thrive in the ever-evolving retail environment.
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PDF: Retail Management 13th GLOBAL Edition Joel R. Evans, ISBN-13: 978-1292214672
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