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Service Management: Operations, Strategy, Information Technology 7th Edition, ISBN-13: 978-0073403359
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"Service Management: Operations, Strategy, Information Technology" 7th Edition offers a comprehensive exploration of service management by integrating operations, strategic planning, and information technology. The book emphasizes the unique characteristics of service industries and provides frameworks for improving service delivery and customer satisfaction. It covers essential topics such as service design, service quality, technology's role in enhancing services, and the management of service operations. By blending theoretical insights with practical applications, this edition serves as a valuable resource for students and professionals aiming to understand and optimize service-oriented businesses.
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– Title: Service Management: Operations, Strategy, Information Technology
– Authors: James A. Fitzsimmons, Mona J. Fitzsimmons
– Edition: 7th
– Publisher: McGraw-Hill Education
– Publication Year: 2014
– ISBN-13: 978-0073403359
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"Service Management: Operations, Strategy, Information Technology, 7th Edition provides an in-depth exploration of the critical elements that shape the service industry. It skillfully integrates theoretical concepts with practical applications, making it a valuable resource for both students and professionals. The book emphasizes the importance of aligning operations and strategy to enhance service delivery and customer satisfaction. With updated case studies, frameworks, and insights into the latest technological advancements, it serves as a comprehensive guide for understanding the nuances of service management in today’s dynamic business environment."
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PDF: Service Management: Operations, Strategy, Information Technology 7th Edition, ISBN-13: 978-0073
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