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Service Management: Operations, Strategy, Information Technology 9th Edition, ISBN-13: 978-1259784637
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"Service Management: Operations, Strategy, Information Technology" 9th Edition explores the essential principles and practices of service management, integrating operations, strategic planning, and information technology to enhance service delivery and organizational efficiency. The book emphasizes the importance of customer experience, service innovation, and the use of technology in creating value. Through various case studies and real-world examples, it provides readers with actionable insights into effectively managing service operations, developing competitive strategies, and leveraging IT to improve service outcomes. This comprehensive guide is aimed at both students and professionals seeking to understand the complexities of service management in today's dynamic business environment.
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Author: James A. Fitzsimmons and Mona J. Fitzsimmons
Title: Service Management: Operations, Strategy, Information Technology
Edition: 9th
ISBN-13: 978-1259784637
Publisher: McGraw-Hill Education
Publication Year: 2019
Format: Hardcover/Paperback
Pages: 672 (may vary by edition)
Key Topics: Service operations, strategies, service quality, information technology in services, and service marketing.
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"Service Management: Operations, Strategy, Information Technology" 9th Edition provides a comprehensive framework that integrates crucial elements of service operations and strategy, emphasizing the significance of information technology in enhancing service delivery. The book effectively combines theoretical concepts with practical applications, making it an invaluable resource for both students and professionals in the field. Its detailed case studies and real-world examples facilitate a deeper understanding of the complexities involved in service management, while its up-to-date content reflects the latest trends and practices in the industry. Overall, this edition serves as a pivotal guide for improving service operations and achieving strategic objectives in a competitive landscape.
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