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Strategic Marketing in Fragile Economic Conditions 1st Edition Irene Samanta, ISBN-13: 978-1466662322
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"Strategic Marketing in Fragile Economic Conditions" by Irene Samanta delves into the challenges and strategies businesses face during economically unstable times. The book explores how organizations can adapt their marketing approaches to maintain competitiveness and foster resilience amidst financial turbulence. Through a blend of theoretical frameworks and practical insights, it highlights the importance of agility, innovation, and customer-centric strategies in navigating fragile economic climates. Samanta emphasizes the need for businesses to reassess their marketing tactics to effectively respond to shifting market dynamics and evolving consumer behaviors during crises.
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Title: Strategic Marketing in Fragile Economic Conditions
Author: Irene Samanta
Edition: 1st Edition
ISBN-13: 978-1466662322
Publisher: IGI Global
Publication Year: 2015
Format: Hardcover
Pages: 350
Subjects: Marketing, Business Strategy, Economic Conditions
Description: This book explores the strategies and tactics businesses can adopt to thrive in unstable economic environments, emphasizing the importance of adaptability and innovative approaches in marketing.
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"Strategic Marketing in Fragile Economic Conditions" by Irene Samanta provides a comprehensive analysis of marketing strategies suitable for unstable economic environments. The book emphasizes the importance of adaptability and innovation in marketing practices, offering practical insights and case studies that illustrate how businesses can thrive despite economic challenges. With a focus on strategic decision-making, the author equips marketers with the tools necessary to navigate uncertainty and leverage opportunities for growth. Samanta’s work is essential for professionals seeking to enhance their marketing acumen and effectively respond to the dynamics of fragile economic conditions.
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PDF: Strategic Marketing in Fragile Economic Conditions 1st Edition Irene Samanta, ISBN-13: 978-1466
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