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The Routledge Companion to Strategic Marketing Bodo B. Schlegelmilch, ISBN-13: 978-1138489080
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The Routledge Companion to Strategic Marketing, edited by Bodo B. Schlegelmilch, provides a comprehensive overview of the dynamic field of strategic marketing by integrating theoretical insights with practical applications. It features contributions from leading scholars and practitioners, exploring key concepts, frameworks, and contemporary issues such as digital transformation, consumer behavior, sustainability, and global marketing strategies. This companion is designed for students, researchers, and professionals seeking to deepen their understanding of strategic marketing principles while adapting to the rapidly changing business environment.
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Title: The Routledge Companion to Strategic Marketing
Author: Bodo B. Schlegelmilch
ISBN-13: 978-1138489080
Publisher: Routledge
Publication Year: 2019
Format: Paperback / eBook
Pages: 556
Overview: This comprehensive companion explores various facets of strategic marketing, covering theoretical foundations, practical applications, and contemporary challenges in the field. It includes contributions from leading experts and offers insights into emerging trends and strategies in strategic marketing.
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The Routledge Companion to Strategic Marketing provides a comprehensive overview of contemporary strategic marketing practices, integrating theoretical frameworks with practical applications. It highlights the importance of adapting marketing strategies to the evolving global marketplace and emphasizes the role of innovation and digital transformation. The contributions from diverse experts enrich the reader's understanding of key concepts, tools, and trends, making it an invaluable resource for both academics and practitioners seeking to navigate the complexities of strategic marketing in today's dynamic environment.
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