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strategic marketing problems global edition roger kerin pdf
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"Strategic Marketing Problems: Global Edition" is authored by Roger A. Kerin, a prominent figure in the marketing field. This book addresses various marketing challenges faced by businesses in the global market. It combines theory with practical case studies, enabling students and professionals to understand complex marketing issues and develop effective strategies. The book is designed for both undergraduate and graduate courses, making it a valuable resource for those studying marketing or engaged in the business sector.
The ISBN for "Strategic Marketing Problems: Global Edition" is 978-0073377744, which is crucial for identifying the specific edition of the book. The publisher is McGraw-Hill Education, known for its high-quality educational materials. This edition emphasizes the changing landscape of global marketing and includes contemporary examples that illustrate the application of strategic marketing principles.
Throughout the book, Kerin presents a variety of marketing problems and offers analytical frameworks to address them. Each chapter includes real-world case studies that encourage readers to think critically and apply their knowledge to find solutions. This method fosters a deeper understanding of strategic marketing challenges, making it an engaging text for readers seeking to enhance their marketing expertise.
In conclusion, "Strategic Marketing Problems: Global Edition" serves as a comprehensive guide to navigating the complexities of marketing strategy in a global context. Its practical approach, coupled with a thorough exploration of theoretical concepts, provides readers with the tools they need to succeed in the competitive world of marketing. This book is essential for anyone looking to deepen their understanding of strategic marketing and its real-world applications.
