Hey the Instagram account looks nice re: jewellery looks nice but IMHO does not not live up to the name “standout”‘. The photos and curation is really pleasant but run of the mill if you are someone who does a lot of looking online for unique things,

For starts, all photos are 25-35 year old -looking women who sort of all look the same–long hair, similar age, conservative looks/clothes, perfect totally flawless skin, and the “model vacuous gaze” in most cases. Kudos for diversity in terms of race, but other than that, everyone/ I also looked at the website.

Your pieces are lovely and I think can appeal to women and more importantly, womxn of every age. Are you limiting your market by featuring a subset?

The jewellery stands out. But the models don’t. I would choose Stand out people–activist, creators, womxn on the move to model–and then you can add the story about how these women stand out in life–not just as consumers of jewellry.

I would incorporate images of different body types, expressive fashion styles, and feature womxn doing stand out things.

I know I don’t have to tell you how crowded this market is. And with COVID-19, people are reducing unnecessary spends. Finding a way to connect your works to something that really matters would, I believe, really set you apart –aka, Standout.

Good luck with your venture! pkm (www.liisbeth.com)