Hello- media releases are okay. They don’t automatically get you coverage but they are a good way to organize all the info in one place. Getting press coverage is about the right message at the right time to the right person/journalist. I have had a PR firm for 10+ years. We made a kit for entrepreneurs called “Get Press Now” which explains the process and gives templates etc. To raise awareness and make impact you need succinct and powerful pitches to individual media. 

Here is the kit if you’re interested: https://clutchpr.com/product/get-press-now/