Launched in 2013 by Lily Tse, the Think Dirty app connects ingredient-conscious beauty shoppers to natural beauty brands. Lily and her team have provided a platform through the Think Dirty app that allows both consumers and brands to engage in healthier and more socially responsible choices when it comes to ingredients and a sustainable environment. Lily has garnered over 30M scans on the Think Dirty app and has broadened her business reach to 33 countries. The increased domestic and international market share has created 10 new jobs in the business and the Think Dirty team doubled in 2019. WES provided opportunities for Lily to provide exceptional marketing to showcase her over 500,000 products available on the app.
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