Devon Fiddler is the founder of SheNative, an Indigenous and woman-owned clothing, bag, and accessory company based in Saskatoon. She started her company with an idea, using her savings to hire a business consultant to help her develop her brand. Devon has bootstrapped her business, crowdfunding to create her first line and investing in herself in personal development, entrepreneurship and leadership training. She is committed to employing other Indigenous woman, incorporating Indigenous perspectives in the design process, and giving back to causes benefitting Indigenous women. Devon’s emphasis on inclusion is reflected in her products which are suitable for a wide range of shapes and sizes.