Jordan Blair is the co-founder of So Over It Luxury Consignment, a platform that provides a sustainable and accessible solution for buying and selling high-end fashion. With a focus on making luxury pieces from designers like Christian Louboutin and Gucci more attainable, So Over It offers a fair commission to consignors and a personalized shopping experience to clients. In their first year of business, Jordan and her co-owner Rachel Solomon found success in Winnipeg, Manitoba and are now serving clients across Canada, from remote communities to the cities of Toronto, Yukon, and Prince George. Jordan attributes the success of the business to their pricing schedule, personalized experience, and item authentication process, and she is dedicated to bringing sustainability and community engagement to the fashion industry. In 2021, Jordan was awarded the Women Entrepreneur of the Year Award (WEYA) by Women Business Owners of Manitoba.
