Kristine Steuart

Kristine’s experience managing a multi-million dollar marketing budget across varies versions and copies of spreadsheets led to inefficiencies. She saw an opportunity to launch a product that would empower marketers in her position with the insight they needed to make better decisions and to provide them with better understanding of their performance. She launched Allocadia, a budgeting and planning platform to address the gaps she saw in technology to centrally track, forecast, and view analytics on marketing with her identical twin sister Katherine Berry. Allocadia now serves more than 10,000 marketers worldwide and manages over $20B in marketing investments to date.

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