Lisa Pasquin

Lisa Pasquin is the President of Craft Public Relations, a communications consultancy in Toronto. Lisa’s company focuses on helping great brands tell great stories by delivering personalized, customized, and hand-crafted communications solutions. Lisa has a background in marketing and communications. She holds an Honours Bachelor of Arts in English from Queen’s University, as well as a Public Relations Certificate from Humber College. She brings extensive leadership experience to Craft Public Relations, having held top-level positions at McDonald’s, Dove, Microsoft, CBC, and Unilever. Since founding the company in 2015, she has received the International Association of Business Communicators (IABC) Small Agency of the Year Award two years in a row. In 2021, Craft Public Relations was named among the Best Workplaces Managed by Women list by Great Place to Work.