Sarah Segal

Sarah Segal has a taste for the finer candies in life. Noticing a gap in the North American market for high-end gummies, she stepped away from her role as Head of Product Development at David’s Tea to found Squish Candy. SQUISH offers over 100 varieties of artisanal gummies, featuring unique flavors and shapes with the widest vegan and vegetarian options in the market. Sarah has also taken over as CEO of David’s Tea, leading two of Canada’s most recognizable boutique retailers.