Elisabeth Rioux

While studying marketing, Elisabeth Rioux decided to launch her own business to expand her marketing and business management skill set. Little did she know that her brand of bikinis would take off. Rioux originally had the idea to design her own bikini line when she found that the fashionable bikinis did not offer enough support for watersports, while the ones made for water sports were not stylish enough. Rioux is grateful for her family and team of employees which works together to ensure the company can continue to grow.