Erin Bury

Erin Bury is the CEO and co-founder of Willful, a Toronto-based online service that streamlines the estate planning process for Canadians. Willful’s platform was developed in collaboration with leading estate lawyers, with affordable plans to build legally-binding wills from the comfort of home. She spends most of her time educating Canadians about estate planning, and her mission is to encourage people to plan for the unexpected.