For Jenn, cosmetics are a powerful tool for self-expression. Seeing a gap in the market for a Canadian-made, cruelty and paraben-free product, she founded Cheekbone Beauty. Cheekbone donates 10% of proceeds to the First Nations Child & Family Caring Society, a non-profit that promotes the safety and wellbeing of First Nations children and their families. Jenn is committed to pursuing her vision of Cheekbone as a socially-responsible enterprise, and turned down an offer from Dragons Den’s Vincenzo Guzzo. Jenn aspires to be the first Indigenous woman to run a $1 billion cosmetics company, and become so big that no Indigenous kid will ever question their beauty or their worth ever again.