Jessica Thomas Cooke

Jessica Thomas Cooke is the co-founder of the INF Influencer Agency, a PR firm specializing in representing social media influencers. As a previous PR account executive, Jessica jumped headfirst into the new world of influencer marketing in 2014. Jessica saw the potential early on for the formalized role of influencers as the new celebrities in the budding age of social media. Representing influencers with thousands of followers, Jessica helped to define a new language and standards around how influencers are compensated for their marketing efforts. Her agency quickly caught the attention of major brands in Canada, including La Senza and Yves Saint-Laurent.