Joanna Griffiths is the Founder and CEO of Knix, the functional, high-tech intimate apparel brand that has taken Canada by storm. Joanna is the innovating force behind Knix’s built-for-comfort products, including leak-free period underwear and wireless bras. Since launching the company in 2013, Joanna has built Knix into one of the fastest growing intimate apparel brands globally. Knix’s branding and outreach campaigns are partly to thank for Joanna’s success, showcasing the real women who comprise Knix’s customer base and removing stigma around menstruation, fertility, and postpartum experiences.
