Joy A. Adams

Joy A. Adams is the founder and CEO of Covenant Wealth Financial Services, a company that provides holistic financial planning advice to young families and entrepreneurs. She is a Certified Cash Flow Specialist and a Group Benefits Advisor with over 20 years of experience in the financial services industry. Her expertise in cash flow management has helped her clients to harness their cash flow and refocus their resources on the things that matter to them while building their wealth. Joy is also an experienced Group Benefits Consultant and has worked with fast-growing technology startups to implement flexible and cost-effective health benefits packages. She is a community builder and a serial entrepreneur who believes that entrepreneurship is a vehicle for wealth creation. She also leads the South Simcoe Community Startup, an entrepreneurial-led community that supports entrepreneurs by connecting them to the resources they need to launch and grow their businesses.