Muriel Koucoi

Muriel Koucoi is the founder of SIMKHA Biocosmetiques Inc, an organic, vegan, and cruelty-free cosmetics brand based in Quebec. A medical biologist and epidemiologist by training, Muriel turned to developing cosmetic formulas following the development of her son’s skin problems. Seeking out natural and organic cosmetics that would not aggravate her son’s skin, Muriel found the selection in the market wanting and sought inspiration in homemade recipes taught to her by her mother. With encouragement from family, Muriel started SIMKHA, which offers a wide range of products for different skin types and concerns, with specialized options for men and children.