Nicole Rice is the owner and operator of Sweet {Jolie}, a clothing company based in Edmonton, Alberta. She offers community-conscious clothing for women through inclusive sizes for women of all shapes and sizes – without compromising on trend or style. Nicole launched her first in-house label, SJ {Essential} – a collection of comfort-focused basic pieces. Beyond Sweet {Jolie}’s focus on empowering women through their self-image, Nicole’s team gives back regularly to the community through {love} projects. Selected by the team, the projects raise awareness of various issues while donating a portion of monthly sales to organizations that supports women and families.
