Pippa Blair

Pippa Blair and Neige Blair are the sisters-in-law behind Routine Natural Goods. They have a complementary skill set: Neige first came up with the formula for their first natural cream deodorant in her kitchen, and Pippa meticulously wrote the formula down. One of the first effective natural deodorants to hit the market, Routine’s products check many boxes for the health-focused consumer: not only effective, but free from many harsh chemicals found in big brands, with vegan options and a variety of different scents. Routine is an internationally-recognized brand and can be found online and in thousands of retailers around the world.

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