Samantha Rayner

Samantha Rayner is the CEO and co-founder of Better Basics, a company that produces plastic-free home refill products such as hand soap, dish soap, cleaning products, and stainless steel bottles. Self-described as a purpose-driven leader, Samantha is dedicated to changing the future of health and wellness for both the environment and the community. She holds an MBA in Marketing, Strategy, and Sustainability from the University of British Columbia, and she was featured in Business in Vancouver’s 40 Under 40 in 2022. In addition to her work at Better Basics, she runs her own consulting firm for health, wellness, fashion, and beauty brands.